What is Unbar?

Unbar is more than just a bar of soap—it’s a catalyst for mental wellness, authenticity, and connection. By combining neuroscience, intentional self-care, and community-building, we’re breaking the status quo of mental wellness one small action at a time.

Our products are designed to foster clarity, resilience, and a sense of belonging. With every bar of soap, we’re not just cleaning the body—we’re empowering the mind.

Why Now?

  • A Growing Market

    • The mental wellness market is valued at over $4.5 trillion globally and is growing at a rapid pace.
    • Consumers are spending more on self-care, wellness, and mental health solutions than ever before.
    • Demand for innovative, accessible products is at an all-time high.

  • What Consumers Want

    • 73% of millennials say mental health is as important as physical health.
    • Digital and sensory self-care tools are becoming staples in daily routines.
    • Consumers want authentic brands with meaningful missions.

  • Why Unbar?

    • Unbar combines neuroscience, community-building, and sensory self-care in a way no other product does.
    • Our QR-code technology bridges the gap between physical and digital wellness.
    • Unbar meets growing consumer demand for products that are personal, empowering, and impactful.
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Our Momentum

Research & Development

Developed and tested our flagship product: Unbar soap.

Community

Built a community of early adopters and beta testers who love our product.

Partnerships

Secured partnerships for corporate wellness programs launching in 2024.

Launch

Preparing for a May 2025 product launch during Mental Health Awareness Month.

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What Our Early Adopters Are Saying

"Unbar has completely changed the way I view self-care. It's more than just soap—it's a reminder to slow down and focus on my mental well-being."

— Sarah T., Wisconsin

"Using Unbar feels like hitting the reset button for my mind and body every day. The mental wellness resources have helped me build healthier habits."

— Michael L., North Carolina

"What I love most about Unbar is the community. Knowing I’m part of something bigger—where people support each other—makes all the difference."

— Jasmine R., California

"I initially bought Unbar for the eco-friendly packaging, but I’ve stayed because of how empowering it is. It’s exactly what I needed in my life right now."

— Alex K., Oregon

"At first, I was skeptical—soap that promotes mindfulness? But after just one use, I understood. The guided content has made Unbar essential to my routine."

— Jordan P., New York

CEO

Ayden Fowler

Ayden Fowler is an innovative entrepreneur and the driving force behind Unbar’s mission to redefine mental wellness. Inspired by a deeply personal journey of resilience and self-discovery, Ayden co-founded Unbar to break the status quo and create a community where authenticity thrives. A natural leader with a background in consumer products, Ayden blends strategic vision with a genuine passion for helping others.

From his early experiences as a business owner to spearheading initiatives that foster growth and connection, Ayden’s work reflects his belief that even small actions—like using a bar of soap—can lead to profound change. With Unbar, Ayden aims to empower individuals to unmask their true selves and build a movement that makes mental wellness accessible, personal, and impactful.

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CO-FOUNDER, CREATIVE

Fritz Baertschy

Fritz is a visionary entrepreneur and operational leader dedicated to creating impactful solutions for mental wellness. With a strong background in neuro change psychology, Fritz combines strategic thinking with hands-on expertise to bring Unbar’s vision to life. His passion for innovation and his deep understanding of what it takes to build a purpose-driven brand make him an integral part of Unbar’s success. Fritz’s personal journey with mental wellness inspires his commitment to helping others find resilience, community, and clarity through Unbar’s products and initiatives.

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CO-FOUNDER | PIONEER

Kim Galske

Kim brings a wealth of experience in fostering connections and building supportive communities. With a background in public communication and organizing, Kim has dedicated her career to empowering individuals through authentic engagement and meaningful interactions. At Unbar, Kim spearheads initiatives that strengthen our community of users, ensuring every individual feels heard, valued, and supported. Her passion for mental wellness and her commitment to creating spaces for authenticity align perfectly with Unbar’s mission to break the status quo and redefine self-care.

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